Most digital marketing agencies don't get energy. We do.
That's why leading companies trust us to energize their growth.
We aren't your average energy digital marketing agency. Our team lives and breathes energy. We understand your market, your audience and what it takes to deliver results online.
Every dollar we put to work is tied to real, measurable ROI. Companies in the energy sector that lean on marketing analytics consistently outperform their competition, with more than half reporting higher than average profits. We bring that same advantage to you by setting clear goals from day one. Whether it is lead generation or conversions, every campaign is tracked against benchmarks that matter. Our team continuously tests headlines, adjusts keywords, and fine tunes landing pages so performance keeps climbing. This ongoing optimization means your results are never static, they grow stronger with every campaign.
If you are looking for a comprehensive approach tailored specifically to the traditional energy sector, our Digital Marketing Services for Oil and Gas Companies ensure that every campaign is aligned with your industry’s unique needs.
We provide a full range of digital marketing solutions built specifically for the energy sector. Each service is designed with your market, your buyers, and your business goals in mind.
We don’t offer cookie cutter plans. Our strategies are crafted from in depth industry research, competitor analysis, and a clear understanding of your business objectives. We account for market cycles, regulatory changes, and customer behavior so your campaigns can adapt and thrive. The result is a roadmap that aligns every channel with measurable growth.
When energy buyers search, we make sure you’re found. Our paid search campaigns focus on the exact keywords your prospects use, from industrial supply terms to energy consulting services. Every ad drives traffic to landing pages built for conversion, ensuring leads don’t just click but take action. With continuous testing and optimization, SEM becomes a steady driver of qualified opportunities.
Organic search is the long term engine of growth. We go beyond surface level SEO by fixing technical issues, optimizing site structure, and building industry rich content that positions you as a trusted authority. By targeting niche, high value keywords, we attract traffic that converts. Where many energy websites see minimal results, our tailored approach often delivers higher rankings, stronger visibility, and more qualified leads.
In the energy sector, reputation and trust are everything. Our social campaigns put your brand at the center of industry conversations, whether it’s thought leadership content on LinkedIn, quick insights on X (Twitter), or updates about technology and compliance. By positioning your team as approachable experts, we strengthen credibility while keeping you top of mind with clients, partners, and investors.
Organic reach only goes so far. We amplify visibility with precision targeted ads that reach exactly who matters: decision makers, engineers, contractors, and executives. Using advanced filters by job title, industry, and region, we eliminate wasted spend and focus on lead quality. Each campaign is built around compelling calls to action that push prospects closer to signing a deal.
Energy buyers make decisions based on trust, not hype. That’s why we create content that informs, educates, and persuades. From white papers and case studies to infographics and video explainers, we develop resources that address real industry challenges like efficiency, compliance, and sustainability. This kind of high value content not only improves SEO but turns your website into a lead generation hub.
With a long history of working with clients in the energy industry, we understand your market. Utilizing digital marketing across the energy, power, and engineering/equipment industries takes a partner who knows your market.
Learn more about how build impactful campaigns for companies just like yours.
Our campaigns don’t just scratch the surface. They are a comprehensive approach to give you the control you need in your business.
Are you stuck trying to build your business with word of mouth and referrals only?
Our Marketing 360° Approach gives you the control you need to scale your business, build your sales pipeline and generate revenue consistently.
We are honored by the recognition for our unique approach and remarkable results.
Energy buyers take time to make decisions, which is why our marketing is designed to support every stage of the cycle. At the awareness stage, we attract attention through SEO, thought leadership content, and social presence. In the consideration phase, we nurture interest with detailed, technical resources like webinars, ROI calculators, and blog insights that address buyer concerns head on. Finally, when decision time arrives, we remove friction with strong calls to action, streamlined quote requests, and demo scheduling. By aligning your marketing to this journey, we ensure the right message reaches prospects at the right moment.
We believe in transparency. Our clients get real time dashboards showing key metrics: website traffic, qualified leads, conversion rates, and ROI on ad spend. These dashboards link marketing activities directly to sales outcomes, so your team can see exactly how campaigns impact revenue. We continuously test and optimize based on these metrics. For context, typical B2B site conversions hover around 2 to 5%, but our conversion focused landing pages and ads often deliver double digit lead gen rates.
We stay ahead of the curve. Beyond the usual channels, we offer cutting edge tactics: interactive site tools, targeted account based marketing, video storytelling with drone footage of your facilities, and more. All content is repurposed across platforms for maximum impact. And because the energy sector spans from oil rigs to solar farms, we adapt our creative to any sub industry. Whether expanding into renewables or drilling deeper into traditional markets, our scalable campaigns grow with you.
When you partner with us, expect:
Immediate industry expertise. We eliminate the usual onboarding lag because we already understand energy trends and challenges.
Qualified inquiries that often convert at rates above the industry average (B2B sites ~3%). We focus on the right prospects, not just volume.
Clear, data backed insights. You’ll know exactly how each campaign is performing and how it contributes to your sales goals.
From planning to production to optimization, everything is managed in house by a dedicated team. We handle the details so you can focus on closing deals.
Our competitors may offer generic marketing, but we deliver energy sector mastery. We’re ready to build a strategy that truly energizes your business and drives conversions.
Discover proven strategies energy leaders use to attract clients, build trust, and grow in a competitive market. Download your free guide today.
Explore how companies like yours have turned marketing into measurable growth.
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We are honored to have been recognized for our unique approach and remarkable results
Key Performance Indicators (KPIs) play a critical role in navigating the operational, financial, and safety complexities of the oil and gas industry. Through my professional
I run a digital marketing company that works exclusively with oil and gas and broader energy companies. Over the years, I’ve seen firsthand how challenging
Energy marketing is not the same as traditional B2B marketing. Businesses in the energy sector face longer sales cycles, technical decision-making, and team-based purchases. Customers
Backstage Energy Marketing isn’t just familiar with energy we’re fluent in it. We know the terminology, the regulations, and the culture that you work in every day. With us, there’s no hand holding to get us up to speed. The energy industry is built on trust. We blend traditional relationship building strategies with modern digital tools to keep the relationships while reaching more buyers.
Definitely. We know that the higher the price, the more trust a buyer needs. That’s why we specialize in marketing that speaks to the highly specialized, cautious buyer with a long sales cycle. Our strategies drive interest, qualify prospects, and support sales from first touch to closed deal.
It’s tricky, but we have gotten it down to a science. The key is knowing what’s relevant to a buyer and how much they already understand about the energy industry. We clarify without watering down to keep technical accuracy and story resonance across roles, from engineers to executives.
Yes. We’ve worked with boots on the ground teams across inspection, maintenance, and environmental services, building trust with messaging that gets straight to the point.
It depends on the type of marketing. Paid campaigns and website redesigns can show results in a couple of weeks, but it usually takes three to six months for SEO and content marketing to make an impact. Our approach is custom and comprehensive for a long term approach that builds pipelines.
