Digital Marketing Agency for Midstream Transportation & Storage Companies

We help midstream transportation and storage companies get found online, build credibility, and win more contracts.

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    You're Running a Complex Operation. Your Marketing Shouldn't Be an Afterthought.

    Here’s what’s happening right now, whether you want to hear it or not: procurement managers, drilling supervisors, and C suite decision makers at the operators you’re trying to reach are researching vendors online, and they’re not finding you.

    The midstream sector is undergoing one of the most competitive consolidation periods in recent memory. Private equity firms are scooping up assets, merging portfolios, and building unified go to market machines with full time marketing teams, sophisticated ABM playbooks, and multi channel outreach strategies. Meanwhile, your company relies on word of mouth, trade show appearances, and a website that hasn’t been updated since your last rate filing.
    That gap is costing you contracts.

    McKinsey research has confirmed that oil and gas companies using digital technology strategically can reduce operational costs by 10% and increase bottom line revenue by 1–3%. But those gains don’t come from technology alone, they come from being found, being trusted, and being chosen before your competitor even gets a call. Companies like Baker Hughes grew website traffic by 79% and generated 90% more leads through disciplined SEO execution. Halliburton increased search engine rankings by 63% in a single campaign year. These aren’t theoretical outcomes, they’re the result of treating digital marketing as a revenue function, not a cost center.


    Your buyers, the drilling managers, asset managers, logistics leads, and procurement officers who control storage and transportation contracts, are conducting their due diligence online before they ever pick up the phone. If your brand doesn’t appear when they search for “NGL transportation providers” or “gas storage solution,” you don’t exist in their consideration set. You lose deals you never even knew were in play.


    And the longer you wait, the worse the compounding effect. Every month your competitors earn backlinks, build domain authority, publish thought leadership, and stay top of mind with retargeting campaigns, they widen the gap.

    methodology built for long B2B sales cycles

    Five Integrated Pillars That Turn Your Digital Presence Into a Deal-Closing Engine

    Market Signal Mapping

    We start by identifying who your ideal customers are, their job titles, the companies they work for, and how they search for vendors. This ensures every campaign reaches the right people.

    Buying Intent Mapping​

    We use tracking tools to identify which prospects are actively researching services like yours, and alert your sales team when a target company is showing serious interest.

    Full Funnel Activation

    We build a clear path from awareness to inquiry, using landing pages, email sequences, ads, and content that move prospects toward getting in touch with you.

    Performance Focus

    We track real business outcomes, leads generated, sales cycle length, cost per new customer, and contracts influenced by marketing, not just website visits or social media likes.

    Sales & Marketing Alignment

    We integrate with your existing sales process, providing your team with lead scoring, account data, and ready-to-use materials (pitch decks, one-pagers, battlecards) tailored to specific prospects.

    Gray oil refinery and industrial skyline silhouette

    Our smart marketing framework

    Digital marketing services for Midstream Transportation & Storage Companies

    Each service below is purpose built for upstream oil and gas organizations operating in competitive B2B markets where every marketing dollar must justify itself against pipeline and revenue outcomes.

    Search Engine Optimization

    Your potential customers are searching for midstream solutions right now, and landing on your competitor’s website. Without a disciplined SEO strategy built around industry specific terms, basin-level intent, and technical infrastructure, your company remains invisible in the channel that drives the highest-quality B2B leads.

    • Basin-specific keyword research targeting operational and procurement search intent
    • Technical SEO audits addressing site speed, crawlability, and schema markup for industrial content
    • On-page optimization across service pages, capacity factsheets, and infrastructure overviews
    • High-authority backlink development through industry publications, trade associations, and partner networks

    Paid Media & PPC

    Organic visibility takes time your pipeline development cycle may not have. Paid media puts your brand in front of verified decision makers immediately, but only if your campaigns are built with the precision the midstream sector demands. Generic PPC burns budget. Account-targeted paid media closes pipeline.
    • Google Ads campaigns built around high-commercial-intent keywords specific to NGL transport, crude storage, and gas processing
    • LinkedIn advertising targeting procurement officers, asset managers, and drilling engineers at named operator accounts
    • Retargeting sequences that keep your brand visible across the buying journey after initial site visits
    • Bid optimization and landing page testing to maximize cost-per-qualified-lead efficiency

    Content Marketing

    In a sector where credibility is the currency of vendor selection, your content marketing either builds trust or costs you deals. Operators choosing long term transportation and storage partners want to see demonstrated expertise, not brochure copy. Thought leadership content positions your organization as the obvious choice before a single sales conversation occurs.
    • Technical articles, white papers, and case studies demonstrating operational expertise and safety compliance
    • Basin-specific content hubs that capture search traffic from operators researching regional infrastructure
    • Email nurture sequences that deliver relevant insights to prospects across a 3-to-12-month sales cycle
    • Podcast and video content strategies that elevate your leadership team’s visibility within industry networks

    Generative Engine Optimization

    ChatGPT, Perplexity, and Google’s AI Overviews are now answering the research questions your buyers used to ask search engines. If your company isn’t cited by these AI systems when a procurement lead asks “Who are the top NGL transporters in the Permian Basin?”, you’re invisible in the channel that is rapidly becoming the first stop in enterprise vendor discovery.
    • Strategic LinkedIn company page management and executive profile optimization for commercial visibility 
    • Content architecture optimized for large language model citation patterns and generative search results
    • Entity authority building so your brand, services, and infrastructure are recognized by AI systems as credible and relevant
    • Ongoing GEO audits tracking your brand’s presence across AI-generated responses for target queries

    Social Media Marketing

    LinkedIn is where midstream deals begin. Operator procurement teams, PE-backed portfolio managers, and industry consultants are actively researching vendors, engaging with thought leaders, and attending virtual events, all before they issue an RFP. Your absence from that environment is a competitive disadvantage you can measure in lost contracts.
    • Strategic LinkedIn company page management and executive profile optimization for commercial visibility
    • Sponsored content campaigns targeting named accounts and lookalike audiences within the operator and E&P ecosystem
    • InMail outreach sequences with co-branded technical assets that generate 40%+ reply rates on cold outreach
    • Podcast series and webinar promotion strategies that position your leadership as the ecosystem authority
    • Community engagement and industry group participation that builds organic relationships with target buyers

    Conversion Rate Optimization

    You can drive traffic to your website all day, but if your site doesn’t convert visitors into inquiries, you’re funding your competitor’s market research. Midstream buyers expect a digital experience that matches the professionalism of your physical infrastructure. A slow, confusing, or generic website sends them directly to the next result. Your web design for energy industry should be doing the heavy lifting, not undermining it. 
    • Heat mapping and session recording analysis to identify where operator-level visitors drop off and why
    • Landing page architecture and copy optimization for basin-specific and service-specific paid and organic traffic
    • Lead capture form design and placement testing calibrated to the risk tolerance of B2B industrial buyers
    • Site speed, mobile performance, and UX improvements that reduce friction for time-constrained field-level and executive visitors
    • A/B testing frameworks for CTAs, value propositions, and social proof elements to continuously improve inquiry rates

    Awards & Recognitions

    We are honored to have been recognized for our unique approach and remarkable results

    Six reasons energy sales leaders choose Backstage Energy Marketing

    Energy Expertise

    We've spent years working inside the oil and gas sector. We understand the difference between upstream, midstream, and downstream. We know your buyers' titles, their pressures, and how they make purchasing decisions. You don't spend months educating us, we get to work immediately.

    Buyer Centered Process

    Every strategy starts with your buyer, not your product catalog. We research how exploration managers, drilling supervisors, and production engineers actually seek out vendors, what content earns their trust, and what triggers them to engage. Your campaigns reach the right people with the right message at the right time.

    Technical Accuracy

    Technically sophisticated buyers spot shallow content immediately. Our team includes subject matter experts who can write and review content that holds up under scrutiny from engineers and operations professionals. Your brand's credibility is never compromised by marketing copy that gets the details wrong.

    Honest Communication

    We tell you what's working, what isn't, and what we're changing, and why. You receive transparent reporting tied to pipeline and revenue metrics, not inflated vanity numbers designed to justify our retainer. If a campaign isn't performing, you hear about it from us before you have to ask.

    Results Focus

    We measure success the same way you do: pipeline generated, deals closed, cost per acquired customer, and quarterly revenue contribution. Our campaigns are structured around your growth KPIs from day one. We don't celebrate traffic increases, we celebrate when your sales team has more qualified conversations.

    Practical Solutions

    We build programs your team can actually operate and scale. That means realistic timelines, clear deliverables, and strategies that fit the operational realities of an oil and gas organization. No bloated retainers for work you don't need. No complex frameworks that require a full time team to maintain.

    WHAT WE’VE BUILT

    We don’t experiment with upstream E&P brands. We create proven digital marketing strategies that help exploration and production companies increase visibility, attract qualified leads, and build industry authority.

    See how we improved keyword performance to drive organic traffic and turn visibility into real leads.

    Browse real examples of how we’ve helped energy brands connect, build trust, and stand out online.
    We helped an oilfield electrical supplier drive thousands of clicks, pull in qualified leads, and convert interest into sales.

    Learn about how we boosted a global oilfield product and equipment company’s visibility and connected with high value buyers, leading to six figure quotes and a stronger sales pipeline.

    Composite marketing and energy industry concept with businessperson

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      Frequently Asked Questions

      Our business runs on relationships. Why do we need digital marketing?

      Relationships close deals, but digital marketing gets you into the conversation. Buyers research vendors online before they call anyone. If you’re not showing up in that research, you’re missing deals before they even start.

      Paid ads can generate leads within 30 to 60 days. SEO and content take longer, expect meaningful improvements in 3 to 6 months, with stronger returns building over 12 to 18 months. We structure programs to deliver early wins while building long-term momentum.

      It means we focus your marketing on the 20 to 50 companies most likely to sign with you. We build custom content, ads, and outreach specifically for those accounts, their region, their needs, their buying timeline.

      Yes. We use LinkedIn and contact intelligence tools to find former stakeholders (even if they’ve moved to new roles) and run targeted campaigns to restart those relationships.

      Long sales cycles are exactly where digital marketing delivers its highest value. By building your brand’s presence earlier in the buyer’s research phase, nurturing accounts with relevant content over time, and using retargeting to stay visible throughout evaluation, you reduce the risk of being overlooked when a buying decision finally reaches the decision stage. We build programs designed for your actual sales motion, not a simplified version of it.

      GEO (Generative Engine Optimization) means making sure AI tools like ChatGPT or Google AI recommend your company when buyers ask them research questions. As more buyers use AI to find vendors, being absent from those answers is like not appearing on Google’s first page.

      Budget requirements depend on your market scope, competitive intensity, and growth targets. We build customized investment plans after a diagnostic review of your current digital presence, competitive landscape, and pipeline goals. What we can tell you is that the cost of inaction, lost deals, unpredictable pipeline, declining brand relevance, consistently exceeds the cost of a well structured digital program. We’ll show you the numbers before you commit.

      Certifications

      We are honored to have been recognized for our unique approach and remarkable results

      Request Your Free Audit Now

      Request a free audit. We’ll review your current setup, spot opportunities to improve results, and provide clear, actionable next steps with no obligation.