Energy
Google Ads
March through August 2026
The company wanted to understand how consistently its Google Ads appeared over a six-month period and when delivery was strongest.
The first step was to establish a visibility baseline that could later be compared with traffic, lead, and sales results.
Over six months, an energy industry company recorded 271,431 Google Ads impressions.
Nearly all delivery took place Monday through Friday.
Total Impressions
Weekday Share
Weekday Impressions
Average Impressions Per Weekdayd Leads
We reviewed daily impression data for 184 consecutive days, grouped the results by month and day of week, and compared average weekday and weekend activity.
This showed the scale of delivery, the monthly changes, and the days when visibility peaked.
Google Ads generated 271,431 impressions from March 1 through August 31, 2026. Of those, 270,415 ran Monday through Friday. The account averaged 2,064 impressions per weekday, compared with 19 per weekend day.
March recorded the highest monthly volume at 67,668 impressions. The busiest single day was March 17, with 4,268 impressions.
Delivery declined through July, then increased by 46.5% in August, from 25,864 to 37,878 impressions.
Total Impressions
Weekday Impressions
August Recoveryst 2026
The account achieved broad weekday visibility, but volume did not rise consistently. Delivery peaked in March, fell to its lowest point in July, and recovered in August.
The six-month review now serves as a baseline for future reporting. Future reports can compare this visibility with clicks, primary conversions, qualified leads, and CRM outcomes.